Google India launched a new Google My Business App, a free tool for SMBs to start their digital journey through listings on Google and keep their business presence up-to-date on Google Search and Google Maps.
The new app allows businesses to update their profile, converse with customers, and attract new ones in real-time.
New features such as the new post button, a customer tab and the bottom navigation bar, allow businesses to follow and message customers directly from the app, enhancing engagement between both the parties.
Businesses can upload a photo, create an offer or an event, and add it right to their profile on Google for the world to see. Businesses can also manage their information seamlessly on Google from the profile tab and watch edits appear real-time across Search and Maps.
Businesses can connect with customers, reply to reviews and receive messages, all in one place, through the updated customer tab. The new tab also enables businesses to see all their followers on Google Maps and using the new post button, engage them with attractive content to encourage repeat visits.
Through the new customer tab businesses can even respond to customer reviews and get notifications on new customer connections as well. And with the new bottom navigation bar, businesses can track results that matter, as it provides a ‘one-tap access’ to the home tab, new customers tab, and profile tab.
“The new Google My Business app deepens our commitment to help businesses grow online. The new app will encourage businesses to manage their presence on Google in real time, make their profiles more appealing and interact with customers,” Shalini Girish, director – Marketing Solutions, Google India said.
The new, free Google My Business app is available for download in Google Play or the App Store.
Google India said it has trained 360,000 plus small businesses in the past two years. Primer is a free mobile app designed to teach digital marketing skills has been downloaded over 6.2 million times.
Also, Websites with Google My Business, enables SMBs to create a free, mobile optimised website instantly in 10 regional languages and over 800,000 Indian businesses are already using it.