Automobile major Mahindra & Mahindra has launched its Bring the Showroom Home, a mobile-based, interactive Virtual Reality experience – as part of its digital transformation strategy.
The digital initiative would offer a 360 degree and immersive virtual showroom experience to customers for selecting their vehicle from their homes and avoid visiting retail shops for purchase.
The immersive technology experience enables the customer to co-create and identify his Mahindra vehicle with any specification – at home with the involvement of his family in the decision making process.
Virtual showroom, Self-explore and Make my SUV are the main features of Bring the Showroom Home platform.
“We re-imagined the customer purchase experience by embarking on a digital transformation journey for an end-to-end solution from the pre-purchase stage to the post purchase ownership phase,” Veejay Nakra, chief of sales & marketing – Automotive Division, Mahindra & Mahindra, said.
The user gets complete transparency of the stock at dealerships in his vicinity. In case a stock is not currently available, the user can view the estimated next availability date for the selected stock at a particular dealership of his choice.
Customer can co-create SUV with friends / family online by connecting with a Mahindra expert either through chat, audio call or video call.
Customers can compare their prospective Mahindra SUV with other market leading SUVs. The newly introduced photo compare feature is not available on other digital platforms of rival automobile companies.
The user can browse several finance and insurance options offered by banks and insurers. They can request a quote from the bank or insurer.
The user has the option to browse available slots online and block a slot for test drive. He can track the TD vehicle coming to his location through Google maps.
The user can book an SUV online and add accessories available for the selected variant. He also has the option of selecting a vehicle model, variant, colour as well as view prices and available offers / schemes online.
The automobile company plans to include on-road price, online order tracking, deal maker and several other features in the next phase.
The Bring the Showroom Home platform will allow customers to research a new vehicle by enabling them to view the vehicle in a virtual showroom, in city or off-road environments. At the pre-purchase phase, it will feature a 360-degree voice assisted virtual reality (VR) experience powered by Samsung VR Gears.
Mahindra has already installed tablets and kiosks across most of its automobile dealer network under the digital initiatives for enabling sales in India.