Alphabet Inc.’s Google announced that DoubleClick and AdWords brands will disappear as it will create new names such as Google Ads, Google Markeing Platform and Google Ads Manager, Reuters reported.
Google, the US-based digital technology company, will retain the AdSense and AdMob brands for ad sales technologies that are aimed at small websites and mobile app developers, respectively.
Google Ads will be the new name for purchasing ads on Google search, its YouTube video service, the Google Play app store and 3 million partner properties.
Google will simplify the default interface for Google Ads. Investment in automation technology will be powering the design of ads and deciding where they should run.
Google will name high-end software for ad buyers as Google Marketing Platform.
Google Ads Manager will be a complementary tool for large sellers.
Sridhar Ramaswamy, Google’s senior vice president for ads, said: “Digital advertisers are befuddled when told that they need to go to Google AdWords to buy ads on YouTube. Google Ads should serve as a front door.”
Google launched AdWords in 2000 to place text ads in search. Google acquired DoubleClick advertising software in 2008.
Google’s critics in academia and public policy are demanding antitrust regulators that Google should split Google’s advertising business due to increased privacy and monopoly concerns in the last year.