Oracle deals: Helzberg Diamonds, LinkedIn, Heineken Urban Polo, JTB and GPF

Oracle Cloud for businessOracle has recently announced its engagement with Helzberg Diamonds, Microsoft-owned LinkedIn, Heineken Urban Polo, JTB Corporation and GPF Corporation.

Helzberg Diamonds

Helzberg Diamonds, a member of the Berkshire Hathaway group, has completed an upgrade to its Oracle Retail Xstore Point-of-Service solution while implementing Oracle Retail Order Broker and Oracle Retail Customer Engagement.

The upgrade with the support of BTM Global has modernized Helzberg’s infrastructure and allows them to shift their focus to strategies that better support store operations and deeper customer interactions.

The deployment of Oracle solutions is expected to ensure revenue growth across more than 200 Helzberg stores throughout the United States.

Jeff Rohr, chief information officer of Helzberg Diamonds, said: “The Oracle solutions enable our store associates to consult with shoppers throughout the store.”


LinkedIn has selected Oracle’s Moat, a SaaS analytics measurement provider for marketers and publishers, to measure viewability and attention signals on the LinkedIn platform. The collaboration will focus on LinkedIn’s video for Sponsored Content.

Tomer Cohen, VP of Product, LinkedIn Marketing Solutions, said: “Our work with Moat will enable marketers on LinkedIn to leverage Moat’s digital measurement platform, so they can make more informed advertising decisions.”

Heineken Urban Polo

Heineken Urban Polo is using Oracle Cloud Platform, including artificial intelligence (AI) and AI-powered intelligent bots, to create a customized customer experience at its polo events throughout New Zealand.

Heineken Urban Polo will be offering a conversational bot via Facebook Messenger to users to easily find directions, on-site activity times, match times, polo rules, player details and more.

Oracle Intelligent Bots uses deep learning-based natural language understanding (NLU) to determine intent of end-user conversations. It can then help companies process these conversations, integrate each with existing business application data, and automatically respond within context.

Simon Wilson, director, Heineken Urban Polo, said: “Oracle Cloud has enhanced the customer experience through more personalized communication.”

JTB Corporation

JTB Corporation, a tourism company in Japan, has adopted Oracle Cloud at Customer for in-house data use to support its international travel processing system infrastructure as part of its IT strategy towards 2020.

As part of its IT strategy, JTB upgraded its system infrastructure to support the business strategy more flexibly and improve performance as part of utilizing existing systems. Previously, the company built infrastructure on premises or deployed in the private cloud for each system.

JTB also improved efficiency by consolidating separately-built infrastructures after deploying Oracle Cloud at Customer (IaaS).

Kenichi Yajima, senior manager, Corporate Strategy, JTB, said: “Oracle Cloud at Customer (IaaS) has enabled us to strengthen security and performance while using the cloud service at a flat rate, regardless of seasonal fluctuations to run a system in a cost-efficient manner.”

GPF Corporation

GPF Corporation, a retailer in Ecuador, deployed Oracle Retail Warehouse Management and Oracle Retail Merchandising as part of a strategy to deliver innovative health and wellness solutions to consumers.

GPF tapped Oracle for unifying business processes and democratizing access to data insights across their business to empower teams to make proactive business decisions and enhance the customer experience, said Fernando Jacome, technology and process director of GPF.