NETGEAR has redesigned its channel partner program to grow partner profitability, increase reseller support and provide improved sales and marketing tools.
NETGEAR Solution Partner (NSP) program is designed to make it easier and more profitable for reseller partners such as IT integrators and technology solution providers and consultants to sell and support NETGEAR business-class product lines.
The company said NSP program comprises three tiers NSP Basic, Platinum, Platinum +, which delivers array of benefits at each level based on the partner’s increased investment to NETGEAR products.
NSP Specialist level is rolled out as part of the Platinum + tier, in the US which offers higher rebates and Marketing Development Funds (MDF).
Additionally, the company is expanding the program breadth of offerings and services, including increased profits through new discounts and incentives.
The company said it is rolling out the new NSP program within the U.S., France, Germany, the U.K. and the Benelux countries in the initial phase.
The partners will have quick and easy online access to the program with newly designed partner portal.
Company officials said, NSP Basic members will have joint sales call support, training and certifications programs, government/education discounts, deal registration program and product evaluation request.