IT services company UST Global has invested $2 million in Silicon Valley based xTV, a Media as a Service (MaaS) provider.
The investment will enable xTV to scale up the demand for .TV with new customers. xTV will focus on expanding xTV sales, marketing and engineering team, expanding the xTV team into Los Angeles and two new senior appointments.
In additional to the strategic investment, UST Global and xTV will partner to bring MaaS to Fortune 1000 companies across the US.
Customers of xTV, which offers a real time platform for companies and individuals looking to integrate their social needs, and UST Global can use the xTV platform to organize and push combinations of video, social feeds and news into a real-time multi-screen enterprise .TV network where viewers can lean back, and immerse themselves in the brand.
xTV’s customers and partners include Microsoft, Intel & AOL.
Tony Velleca, CIO of UST, said: “We’re looking forward to deploying xTV into many of our significant verticals and allowing xTV customers to tap into our 15,000 strong organizations to deploy any size .TV network.”