Terra Technology powers Unilever’s forecast accuracy

Infotech Lead Europe: Terra Technology is powering FMCG major Unilever’s forecast accuracy.

Unilever has deployed Terra Technology’s Demand Sensing and Multi-Enterprise Inventory Optimization solutions across Europe to improve forecast accuracy and create efficient supply chain, contributing to significantly lower inventory and improved on-shelf availability.

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Unilever’s deployment of Demand Sensing and Multi-Enterprise Inventory Optimization was successful in North America.

Fabrizio Bortolotti, European Planning Director, Unilever, says more accurate forecasting and better inventory management complements its lean manufacturing strategies.

Improving forecast accuracy and inventory levels across the Europe requires the ability to correctly interpret data from diverse sources and to use this information to quickly adjust to specific shifts in customer ordering behavior for each country.

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