Talisma Corporation on Monday announced the availability of a new CRM targeting the BFSI, retail and ITES markets.
Announced on the sidelines of Talisma Corporation’s annual business and technology conference – Talisma Insight, the new CRM will assist enterprises to businesses engage customers through better predictability and intelligence driven operations across interactions spanning web, social media and chat channels.
Talisma CRM can adapt to changing business needs and customer preferences to lend businesses better flexibility. It can also validate customer data within an organization to improve business relevance.
“Over the last two years we have invested significantly in ramping up our R&D capability to deliver a product that is aligned to the raising expectations of a new tribe of customers who are expecting much more from their service providers,” said Raj Mruthyunjayappa, managing director, EMEA and APAC for Talisma.
Talisma will be targeting banks, insurers, retailers, ITES entities and other service organizations, which need to identify behaviours of interest, map sentiments and do more cross sell and up sell.
Talisma also announced the availability of new releases of Mobile CRM, Social CRM and its Chat application.