Digital River, a provider of multi-channel commerce solutions, announced that Siemens PLM Software, a provider of product lifecycle management (PLM) software and services, has selected Digital River’s smartChannel solution.
Siemens PLM will use smartChannel to manage subscription sales of its Solid Edge software, the company’s mainstream computer-aided design (CAD) solution. The solution will be initially available in the U.S., U.K., and Japan.
The partnership will help build a progressive and seamless multi-channel experience.
smartChannel solution is an automated online channel program designed to help e-merchants strengthen channel relationships, drive sales and ultimately increase end-customer satisfaction.
The program offers end users a flexible and affordable way to purchase the Solid Edge CAD product on a monthly basis via standard payment mechanisms, such as credit card or PayPal. Customers also benefit from the consulting and support of Siemens’ channel partners.
In the U.K, the Solid Edge online store will be supported by Digital River’s marketForce interactive marketing agency.
Digital River’s platform offers site development and hosting, order management, global payments, cloud-based billing, fraud management, export controls, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
“More merchants are making B2B a top commerce priority and successfully involving their channel in their direct online selling experience,” said John Strosahl, Digital River’s executive vice president. “Siemens recognizes the importance this strategy can play in growing their Solid Edge business on a global basis while delivering best-in-class customer service at a local level.”