SAS is set to tap digital publishers for their mobile projects.
SAS Intelligent Advertising for Publishers assists digital publishers to use data insights and ad delivery across all channels.
For instance, Cozi, a free app and website that helps families manage their busy lives with a shared calendar, shopping list, to do lists and more, uses SAS Intelligent Advertising for Publishers to maximize ad ROI.
SAS helps Cozi maximize advertisers ROI by targeting the right ad with the right message to our online and mobile users which are comprised of tech-savvy moms and their families.
In addition, SAS Intelligent Advertising for Publishers also helps Cozi move to deliver products to the market and develop new product functionality.
Jeff Wood, general manager, Intelligent Advertising at SAS, said: “SAS handles pre-serve, ad serving and post-serve business needs for display, video or audio advertising across any digital screen to serve up the optimal mix of ads.”
Better manage ad inventory for apps; Better handle rich media; Automatic Device detection; Improved location based targeting; Mediation of third party ad networks; Identifying the user on multiple devices; Analytics and Reporting and Simulation-based forecasting are the recent updates to SAS Intelligent Advertising for Publishers.