German business software major SAP today announced the SAPAnywhere solution in the United States.
SAP announced the launch of this new front-office cloud solution to help meet the e-commerce and customer interaction needs of small businesses with 10 to 200 employees.
SAP Anywhere enables small and midsize enterprises (SMEs) to capitalize on retail store sales, build a Web site or online store, create marketing campaigns, sell products and take payments, manage inventory and analyze business performance. SMBs can use SAP Anywhere to do business from a mobile phone or tablet.
EJ Jackson, president and general manager, SAP Anywhere, SAP, said: “More than 28 million small firms in the United States need to market goods online and satisfy customers’ desire for a digital buying experience, and at the end of the day, company size is irrelevant to the consumer.”
SAP Anywhere solution allows users to obtain active decision support based on data from both internal and external sources. It includes a unified order management system that makes use of actual inventory data.
Ray Boggs, vice president, Small and Medium Business Research, IDC, said: “Smaller firms face special challenges when it comes to coordinating their e-commerce and customer interaction resources.”