German business software company SAP announced a list of new enterprise clients which are using SAP Hybris Marketing Cloud solution.
Palladium Hotel Group, dairy company Emmi Group, food and beverage distributor Atlantic Grupa and warehouse technology maker Modula adopted the SAP Hybris Marketing Cloud solution.
SAP Hybris Marketing Cloud solution assists IT department of enterprises to innovate campaign management, drive digital transformation and deliver an engaging customer experience.
SAP’s customer experience portfolio allows companies to connect the front and back office to create a single view of the customer across the enterprise. This covers sales, service and commerce as well as financial account systems and the supply chain.
CMOs and other marketers can tap into data and customer insights for effective marketing planning, understand campaign effectiveness to cut stray losses and make in-the-moment, consent-based offers to deliver personalized experiences.
Palladium Hotel Group, a Spanish company with 13,000 rooms in six countries, used SAP Hybris Marketing Cloud, and increased e-mail open rate by 22 percent and reduced campaign creation time by 55 percent.
Sergio Zertuche, chief sales and marketing officer, Palladium Hotel Group, said the hotel’s mission is to convert guests into lifelong fans.
Inaky Bau, director of marketing, Palladium Hotel Group, said: “Using customer journey mapping, we are able to understand and track how customers are responding to our campaigns.”
Atlantic Grupa, a food and beverages distribution company in Europe, has selected SAP to develop a unique brand experience across digital and social media channels.
Modula, a manufacturer of automated picking and storage solutions for factories and warehouses, used SAP Hybris Marketing Cloud to enhance its interactions through sentiment engagement and real-time insight.
Emmi Group, producer of dairy and fresh food products, uses its digital marketing platform to understand the consumer and transform its marketing processes and practices to deliver the full potential of personalization.
“SAP can deliver personalization at scale, with embedded machine learning algorithms that accurately define target audiences; determine the best products, offers and campaigns for customers; and design campaigns that generate the highest marketing returns,” said Kevin Cochrane, CMO of SAP Hybris.
Soccer club FC Bayern Munich, airport services provider SEA Group and beverage maker Frucor Suntory, rely on data centers around the world running SAP Hybris solutions to deliver a unified customer experience.