Business software major SAP is powering the digital transformation of Brookshire Grocery Company.
Brookshire Grocery recently finished phase one of a three-phase digital project in order to transform the grocer’s business, modernize more than 150 stores, and meet customer expectations. Phase one, launched in November 2015, increased data integrity and visibility to understand retail users, said SAP.
“By 2020, it is projected that millennials will go from 5 percent of the buying power to close to 20 percent of buying power. This generation grew up with cell phones in their hands, with laptops, with tablets – they are very digitally engaged,” said John D’Anna, and CIO of Brookshire Grocery.
The Texas-based grocer is utilizing SAP technology, such as the SAP Hybris Marketing solution and the SAP Customer Activity Repository application, to gather information to more effectively create an omnichannel customer experience.
Brookshire Grocery will continue its omnichannel transformation with the development of new mobile apps, geofencing and an upgrade of its POS technology. The full digital transformation is anticipated to be complete in late 2017.
Meanwhile, SAP released the SAP Merchandise Planning for Retail application, enabling retailers to plan more sales, margin and inventory. The retail planning application runs on the SAP Customer Activity Repository application.
SAP also announced updates to the SAP Assortment Planning for Retail application. The new retail planning software simplifies top-down and bottom-up planning across multiple channels and along the merchandise hierarchy in order to help retailers meet company financial goals.
Both SAP Merchandise Planning for Retail and SAP Assortment Planning for Retail run on SAP Customer Activity Repository powered by the SAP HANA platform. They can be deployed either as part of an integrated software set or individually.