SAP claims 49% share in enterprise MADP market in 2012

Enterprise IT vendor SAP India on Thursday said its Mobile Platform captured nearly 49 percent of the mobile enterprise application development platform (enterprise MADP) market in 2012.

Quoting IDC statistics, SAP said its nearest competitor has less than 5.8 percent share.

Driven by major technology trends in consumer and enterprise markets, the Enterprise MADP software market is in a period of rapid growth. In 2012, the total market reached a size of $938.5 million dollars. By 2017, the market will experience a 38.7 percent CAGR growth to reach $4.8 billion.

“In 2013, global enterprises are beginning to embrace enterprise mobility and are eager to build applications that improve customer engagement and employee productivity,” said Stacy Crook, research director, Mobile Enterprise Research, IDC.


IDC believes key defining elements of SAP Mobile Platform include:

Business to consumer applications that can be connected to any SAP or non-SAP data sources, with mobile platform support for iOS, Android, BlackBerry, Windows, Windows Phone 8 and Windows 8 devices

Version 3.0, which focuses on platform extensibility and developer productivity by supporting a greater range of open standards and open source technologies, such as OData, REST APIs, WebSockets, OSGi, HTML5 and Apache Cordova, and by offering common SDKs across different application architectures, including a WYSIWYG development environment for HTML5 apps

Analytics supported by the underlying SAP HANA® platform, 3D visualization and support for third-party libraries to implement advanced capabilities such as augmented reality

Anthony Reynolds, senior vice president, Worldwide Mobile Sales and Solutions, SAP, said from apps to cloud to Big Data and analytics, mobile is embedded in everything we do. Its mobile platform and broad expertise across business and consumer focused mobile applications puts SAP in the best position to serve as a strategic partner to customers.

[email protected]