CRM company Salesforce announced plans to invest $2.2 billion in its French business over the next five years.
The US-based business software company made the announcement to French President Emmanuel Macron ahead of his first state visit to the United States. Salesforce President & Chief Financial Officer Mark Hawkins will attend the event at the U.S. State Department.
Salesforce plans to significantly increase its headcount, real estate footprint and data center capacity in the country to support its growing customer base. Salesforce competes with SAP, Oracle, among others.
“France is home to some of the world’s most respected and innovative brands, and a growing number are turning to Salesforce to power their digital transformations,” said Marc Benioff, chairman and CEO of Salesforce.
Salesforce is the #1 CRM provider in France and is also the fastest growing among the three largest enterprise software vendors in the region based on 2016 total software revenue, said analyst firm Gartner.
Leading French companies including AccorHotels, AXA, Michelin and PSA, as well as many small and mid-sized businesses including Good Gout, Leetchi and Petzl, use Salesforce to connect with their customers across sales, service, marketing, commerce and more.