Salesforce to buy AI firm Datorama for $800 mn

Sales and marketing software company Salesforce has signed an agreement to acquire Datorama, an Israeli cloud-based artificial intelligence (AI) marketing platform.
salesforce-technologyTerms of the deal were not disclosed but Israeli media reported it was worth more than $800 million.

Salesforce has been a key beneficiary of so-called digital transformations – a growing trend in which companies move their operations onto lower cost cloud-based services that offer more scalability.

Datorama has more than 3,000 customers, including PepsiCo, Ticketmaster, Trivago, Unilever, Pernod Ricard and Foursquare.

The company previously raised $50 million in private money and employs 400 people.