Salesforce Einstein: what we need to know CEO Marc BenioffCRM major Salesforce today launched Salesforce Einstein, offering artificial intelligence to Salesforce users.

Salesforce Einstein enables any organization to deliver more predictive and personalized customer experiences across sales, service, marketing, commerce and more.

Salesforce Einstein embeds AI capabilities in the Salesforce Platform — in fields, objects, workflows, components and more to build AI-powered apps that get smarter with every interaction, using clicks or code.

Salesforce CEO Marc Benioff said: “Einstein is every customer’s data scientist, making it easy for everyone to take advantage of best-in-class AI capabilities in the context of their business.”

AI gains momentum

AI already powers some of the world’s most popular consumer experiences. Apple’s Siri leverages natural language processing to recognize voice commands.

Facebook’s facial recognition algorithm can identify a person with nearly 98 percent accuracy.

Amazon, Netflix and Spotify utilize machine learning to understand how each item in their massive catalogs relates to the other and each customer’s preferences.

Einstein leverages all the data in Salesforce — customer data; activity data from Salesforce Chatter, email, calendar and e-commerce; social data streams such as tweets and images; and even IoT signals — to train predictive models.

Einstein will discover relevant insights, predict future behavior, proactively recommend best next actions and even automate tasks. Now every Salesforce user will be able to leverage AI capabilities to deliver more personalized and predictive customer experiences.

Sales Cloud Einstein will include Predictive Lead Scoring that enables sales representatives to focus on closing the leads, Opportunity Insights that alert reps when a deal is trending up or down, and Automated Activity Capture which logs email and calendar activity with the right Salesforce record, and analyzes them to deliver predictions.