Revenue Management Systems (RMS) will supply airRM, its revenue management system, to Beijing Capital Airlines.
More than 40 other airlines are already using airRM that integrates forecasting and optimization, other inventory control methodologies and competitive fare, web analytic and ancillary revenue tools into a comprehensive revenue management suite.
Airlines utilizing airRM have benefitted from improved revenue performance. Usually, global airlines user an automated solution for the first time or replace an existing revenue management system.
Lawrence Siao, vice president of Marketing – Asia, said: “In this increasingly competitive market, airlines need the ability to react quickly and implement well-informed pricing strategies. With its suite of revenue management tools, airRM will provide Capital Airlines with the ability to seize opportunities and maximize revenues.”