Charming Charlie, fashion retailer for women, has upgraded to Oracle Retail Merchandising solutions to support both its immediate needs and its international expansion plans.
Founded in 2004, Charming Charlie has over 350 locations across the U.S., Canada and Dubai. The retailer debuted a 16,000-square-foot New York City Charming Charlie flagship store in June 2015 and is looking for domestic and international expansion in the coming months.
Charming Charlie launched an initiative that would establish scalable, modern retail operations on new Oracle Retail systems.
“With the complexity of a lot of product SKUs, ongoing store openings, and international expansion, we needed a technology foundation from Oracle Retail that would be able to grow with us,” said John Hnanicek, Chief Information Officer of Charming Charlie.
Charming Charlie implemented Oracle Retail Merchandising System, Oracle Retail Trade Management, Oracle Retail Price Management, Oracle Retail Invoice Match, and Oracle Retail Store Inventory Management in the last 13 months to support operations across critical areas such as inventory management, sales forecasting, and pricing/markdown management.
Earlier, Charming Charlie was using Oracle E-Business Suite Financials. Oracle Retail Merchandising solutions will be integrated with Oracle E-Business Suite Financials and in-house systems to increase decision making.
Charming Charlie has benefitted from both U.S. and international growth. Oracle Retail solutions provide retailing capabilities and operational efficiencies, in addition to automate and streamline pricing strategy execution, helping in setting regional pricing and meeting pricing targets.
“By implementing Oracle Retail, Charming Charlie has an operations platform to drive growth and facilitate quick-turn response to new market opportunities,” said Jill Puleri, senior vice president and general manager of Oracle Retail.