Enterprise software major Oracle will buy BigMachines, a cloud-based Configure, Price and Quote (CPQ) solution provider.
The company did not share financial details.
Oracle is aiming to gain from this acquisition as BigMachines’ CPQ Cloud accelerates the conversion of sales opportunities into revenue by automating the sales order process with guided selling, dynamic pricing, and an easy-to-use workflow approval process, accessible anywhere, on any device.
By adding BigMachines’ CPQ Cloud to the Oracle Cloud, Oracle enterprise customers will be able to drive more revenue and increase customer satisfaction with a seamlessly integrated process across marketing and sales, pricing and quoting, and fulfilment and service, said Oracle on Wednesday.
The enterprise software major says BigMachines’ CPQ cloud extends sales automation to include the creation of an optimal quote, which enables sales personnel to easily configure and price complex products, select the best options, promotions and deal terms, and include up sell and renewals, all using automated workflows.
In combination with Oracle’s cloud solutions, including Marketing, Sales, Social, Commerce and Service Clouds, Oracle and BigMachines will create a smarter selling cloud solution so sales personnel are more productive, customers are more satisfied, and companies grow revenue faster.
“The fundamental goals of smarter selling are to provide sales teams with the information, access, and insights they need to maximize revenue opportunities and execute on all phases of the sales cycle,” said Thomas Kurian, Executive Vice President, Oracle Development.