Fashion retailer Marisa of Brazil has tapped Oracle Retail solutions to collaborate effectively and efficiently across planning, merchandising and supply chain groups and to help improve margins.
Oracle Retail Merchandise Planning and Optimization solutions will allow Marisa to obtain retail-specific, science-based decision support and use that information to tailor assortments to key market segments, said Oracle in a statement.
Oracle Retail solutions were selected, in part, because of the company’s depth of retail expertise and customer and partner ecosystem.
Marisa will also implement Oracle Database, Oracle WebCenter Portal and Oracle WebLogic Suite.
Marisa will benefit from Oracle technology solution that would tap multiple sources to enable more effective planning and allocation operations, and that would be intuitive for fashion planners.
In addition, Marisa will utilize a comprehensive suite of Oracle Retail Release 14 solutions to provide a common platform for its current and future allocation and planning needs.
As part of the retail IT deal, the Brazilian retailer selected Oracle Retail Merchandise Planning and Optimization solutions including Assortment Planning, Merchandise Financial Planning, Item Planning, Demand Forecasting, Size Profile Optimization, Clearance Optimization Engine and Allocation to assist the company in targeting assortments based on market opportunities and customer preferences.
“Given the intense competition in Brazilian retailing, retailers are looking to technology projects to boost efficiency, reduce inventories and get higher margins,” said Mike Webster, senior vice president and general manager, Oracle Retail.