Oracle expands Oracle DaaS for marketing

Enterprise IT vendor Oracle has extended the Oracle Data as a Service for Marketing (Oracle DaaS for Marketing).

Enterprises can indentify, qualify and target professional audiences, by releasing comprehensive B2B data set for smarter prospecting. It helps the marketers’ prospect across emails and digital media channels.

Oracle developed the profile list in collaboration with a number of business customer data providers including Dun and Bradsheet & Madison Logic to meet the demand for third party business among B2B marketers.

Oracle customers can access the list through the Oracle Data Management Platform, which is part of the Oracle Marketing Cloud.

The Oracle Data as a Service for Marketing offers 300 million profiles of business which can be used to identify the new ideal customers as well as enhance their media efforts with targeting precisions and scale.


The data set includes more than 200 targeting attributes including granular targeting against company age, size, industry, sales volume, employee type, role and more.

A self-service DaaS interface allows Oracle Marketing Cloud customers and other B2B marketers to access new prospecting list for e-mail campaigns, database cleansing or profile enrichment.

They can build new account and contact prospecting list leveraging Dun & Bradstreet’s sources of more than 240 million companies.

They create a more complete profile of target accounts and decision makers including attributes, and enrich existing database with information on more than 100 million US contacts.

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