Enterprise IT vendor Oracle has acquired Responsys for $1.5 billion
As per the transaction, approved by Responsys board, Oracle will pay $27 per share in cash or approximately $1.5 billion, net of Responsys’ cash.
The addition of Responsys extends Oracle’s Customer Experience Cloud, which includes Commerce, Sales, Service, Social and the Oracle Marketing Cloud.
By bringing together Responsys and Oracle Eloqua in the Marketing Cloud, for the first time CMOs that support industries with B2C or B2B business models will be equipped to drive customer experiences across marketing interactions and throughout the customer lifecycle from a single platform.
“Recognizing the needs of the CMO in B2B and B2C industries, the Oracle Marketing Cloud is now the only platform to unite enterprise-class leaders in these distinct marketing-automation fields,” said Mark Hurd, president, Oracle.
Thomas Kurian, executive vice president, Oracle Development, said: “When combined with the full Oracle Customer Experience Cloud, for the first time, companies will be empowered to orchestrate individualized experiences that extend from marketing, to commerce, to sales, to service, to support.”