Enterprise IT vendor Oracle is set to acquire LiveLOOK, a provider of real-time, visual collaboration technology for co-browsing and screen sharing.
Financial details were not disclosed.
LiveLOOK’s cloud-based co-browse technology enables customer service and sales agents to collaborate and visually guide consumers through web and mobile environments to resolve issues and improve the quality of buying decisions.
Oracle will benefit because it has over 100 global customers using LiveLOOK’s co-browse technology as an embedded part of Oracle Service Cloud offering.
LiveLOOK customers will benefit with a seamless path to the Oracle Service Cloud suite and overall Customer Experience portfolio offering, said Oracle.
The Oracle Service Cloud customers who are currently using the LiveLOOK solution will also be able to benefit from the latest LiveLOOK co-browse capabilities as part of their standard Oracle Service Cloud upgrade.
“Consumers are increasingly conducting transactions across multiple digital channels such as web and mobile. Meeting consumer demands and exceeding their expectations for web and mobile service and support will improve customer satisfaction and enhance revenue,” said David Vap, group vice president, Oracle Product Development.
The LiveLOOK acquisition will enable the Oracle Service Cloud to assist customer service and sales agents to deliver better customer experience because they collectively can modern customer service organizations to engage with consumers, bolstering customer satisfaction, agent efficiency, and revenue growth across web and mobile channels.