New Zealand Post has tapped Pitney Bowes to improve customer experience.
New Zealand Post will utilize Pitney Bowes IntelliJet 20 Printing System and the Print+ Messenger system to integrate print and mail by transforming plain white paper and envelope into more valuable, personalized color communications.
Across the globe, direct mail is re-emerging as an effective way for businesses to reach consumers. In fact, in New Zealand while mail volumes have been declining in general, research by AC Nielsen showed business-to-consumer communications have been growing for the past several years.
“We’re rethinking the possibilities for how we treat transactional mail through these advanced print and mail solutions that are the first of their kind in the Asia Pacific region,” said Ashley Smout, New Zealand Post Chief Operating Officer, Mail and Communications.
By implementing a White Paper Factory process, New Zealand Post can achieve efficiencies by streamlining print and mail workflow to produce colorful transactional documents for its customers while increasing the value of each document.
The company said that the IntelliJet system is a fast, intuitive and accurate system and New Zealand Post clients will benefit from the proven effectiveness and increased open and response rates that can be achieved by adding color and customization to the envelope.