NetSuite is set to buy Bronto Software, a cloud-based commerce marketing company, for nearly $200 million.
Bronto Software is one of the leading email marketing providers to retailers ranked on the Internet Retailer Top 1000. More than 1,400 brands, including Armani Exchange, Timex and Trek Bikes use Bronto Software.
On the other hand, more than 3,000 brands leverage NetSuite’s SuiteCommerce, a cloud-based omnichannel B2B and B2C commerce platform, to drive their commerce strategies across point-of-sale, ecommerce and call center.
“By combining the two companies’ offerings and technology, we can help merchants deliver relevant and consistent digital commerce experiences throughout the customer journey,” said Zach Nelson, NetSuite CEO.
Joe Colopy, Bronto Software CEO, said: “Providing that type of experience demands a unified approach to digital engagement, whether driving transactions online or offline or engaging with them through website, email, mobile or social.”