The consumer transaction technologies provider NCR said Krispy Kreme Doughnuts is transforming its business with Krispy Kreme Rewards mobile app, which is built on NCR Engage Mobile platform.
Krispy Kreme is a global retailer of premium-quality sweet treats, including its signature Original Glazed doughnut.
In a press statement, NCR said Krispy Kreme fans can now use the app to find and mark their favourite location, receive notifications when Krispy Kreme “Hot Now” Light is on, and earn rewards with each visit.
NCR noted that Krispy Kreme’s solution would be available in the U.S. this year itself.
“Our goal in developing the Krispy Kreme Rewards program was to enable guests to experience the joy that is Krispy Kreme and earn rewards for their loyalty,” said Tony Thompson, Krispy Kreme’s President and CEO.
“It is critical for us to know our guests more personally and our mobile app provides the data that helps us meet the needs of today’s consumer.”
The adoption of technologies by retailers is part of a global move towards digitalisation as sales through mobile apps have become popular.
The combination of the NCR Aloha point-of-sale and NCR Engage Mobile enables restaurant operators, like Krispy Kreme, to extend ordering, payment, loyalty and feedback capabilities directly into the hands of consumers.
“Restaurants that don’t proactively embrace omnichannel consumer engagement may find themselves ‘locked out’ in an increasingly competitive battle for consumer mindshare,” said Paul Langenbahn, President, NCR Hospitality.