Infotech Lead Asia: Mobile enterprise management (MEM) software revenue is likely to grow to $1.8 billion by 2016 from $444.6 million in 2011.
Growing at a CAGR of 31.8 percent over the 2012-2016 forecast period, the majority of MEM revenue will stem from the Americas region.
Vendors are stepping up both their direct and their indirect efforts into Europe, Middle East, and Africa (EMEA) and Asia/Pacific and have started to see significant growth in interest and uptake from these regions.
A mobile device management (MDM) solution includes standard features included in PC management solutions. Mobile application management (MAM) refers to a solution by which specific mobile applications can be managed, secured, and distributed by IT organizations and typically allow for enhanced policies to be applied to individual applications.
“Consumerization has brought new challenges to the enterprise in terms of how they must think about managing and securing devices and the sensitive corporate information on those devices,” said Stacy Crook, senior analyst, Mobile Enterprise Research at IDC.
Mobile operators will play a key role in delivering SaaS-based MEM and will significantly help drive the overall market on a worldwide basis. While mobile operators used to have a broad portfolio of MDM solutions, many are now choosing to pare down their partnerships to focus on a smaller number of best-of-breed providers.