Enterprise software vendor Microsoft has showcased the latest release of Microsoft Dynamics for Retail.
Microsoft said in a statement that the new release features innovation in modern, mobile commerce, catalog and call center sales, as well as advanced operations for warehousing and transportation and logistics management.
These new capabilities help businesses such as Ashley Furniture Industries, Delta Air Lines and Jean Coutu Group deliver better customer experience.
Microsoft made the announcement at the National Retail Federation (NRF)’s Annual Convention on 13 January.
Microsoft in pact with IBM
In addition, Microsoft announced new alliances with Vantiv and Sitecore, as well as an expanded relationship with IBM.
Microsoft also highlighted solution innovations on Windows Mobile devices and Microsoft Surface 2, that assist retailers to reduce costs and complexity.
Kirill Tatarinov, executive vice president, Microsoft Business Solutions, said: “Microsoft is committed to helping businesses deliver amazing retail experiences today. It is at the core of our vision for the retail industry to help businesses connect without compromise across channels, on any device, anywhere.”
As part of Microsoft’s alliance with Vantiv, a provider of payment processing services and related technology solutions, Microsoft Dynamics for Retail will deliver a new range of solutions for mobile POS and cloud-connected payments that can help businesses maximize their customer reach at any scale.
Microsoft also announced an alliance with Sitecore, a customer experience management software provider, to integrate its customer experience platform with the omni-channel commerce capabilities of Microsoft Dynamics. This combined solution will give businesses the ability to design completely connected online experiences optimized for the behaviors, devices and preferences of visitors with complete, real-time, omni-channel order management.
Microsoft also announced an expanded relationship with IBM, combining the capabilities of Microsoft Dynamics AX 2012 R3 in retail and distribution with IBM’s proven global leadership in delivering integrated, enterprise retail solutions. The relationship also includes plans for IBM to develop and deploy differentiated intellectual property to offer unique, enhanced value to customers around world.
“IBM’s expanded collaboration with Microsoft will deliver innovative technology solutions that will help retailers seamlessly connect to their customers while delivering an exceptional brand experience,” said Brian Minnix, partner, Worldwide Retail Competency Center Lead, IBM.