Microsoft CEO Satya Nadella has reshuffled its top management.
As part of the reshuffle, Tony Bates and Tami Reller will be leaving Microsoft.
On the other hand, Chris Capossela and Mark Penn will have additional roles.
Through the leadership changes, Microsoft CEO Satya Nadella is enhancing the capabilities of the marketing and strategy team.
Tony Bates, who came to Microsoft via the Skype acquisition, where he was CEO of Skype, is leaving the software giant.
In the place of Bates, Eric Rudder will serve as interim leader responsible for Business Development and Evangelism, while continuing in his current role.
Chris Capossela will be the EVP and chief marketing officer of Microsoft. All marketing functions will be handled by single person.
He has been at the center of its devices and services transformation in SMSG as the leader of the Consumer Channels Group (CCG), starting with the formation and building of CCG, to overseeing the launch of numerous consumer products from Windows 8/8.1, Surface and Xbox One. Chris will be promoted to EVP and join the SLT as a part of his new role and will remain as acting lead for CCG until his replacement is named.
Mark Penn will be EVP and chief strategy officer. Mark brings a blend of data analysis and creativity that has led to new ways of working and strong market outcomes such as the “Honestly” campaign and the Super Bowl ad. His focus on using data to quickly evaluate and evolve our campaigns has driven new insights and understanding. Mark and his team also will continue to provide input in the area of competitive research and analysis.
Tami Reller will be leaving. Tami held multiple CFO jobs across the company, for Microsoft Dynamics, the Product and Services Division and Windows. She led marketing, finance and business strategy for Windows including Surface and partner devices.