Software vendor Microsoft announced an easy tool to import Gmail account to Outlook.com.
Microsoft is trying to tap Gmail users, who are discontent with their email services.
A study by Ipsos says nearly 1 in 4 consumers would switch email providers if it was easier to do. The study says areas that customers identified as most important include ensuring ads don’t interfere with the email experience (70 percent), offering advanced spam filters (69 percent), providing an easy-to-understand user interface (67 percent), and not scanning the contents of email to serve ads (58 percent).
Microsoft introduced new functionality right into Outlook.com that does the heavy lifting for Gmail users.
The software vendor says Gmail users can follow a few simple steps to connect their Gmail account (using OAuth) to your Outlook.com account. This will import your Gmail emails into your Outlook.com inbox and, because you’ve connected both accounts, your Google contacts will automatically appear in Outlook.com.
Microsoft promises that the structure of your inbox, including read/unread status of your emails, will be preserved. The new tool will even set up your Gmail address as a “send-only” account so you can continue to send email from your @gmail.com address, right from Outlook.com, if you still want to.