Melissa Data in association with NetzTurm has introduced a new plug-in for users of Shopware, to ensure powerful contact data quality for e-commerce applications.
The Shopware plug-in enables online merchants to verify and correct addresses as they are entered, validating information from more than 240 countries and territories in real-time.
The plug-in is available at a net price of $1035 including 5,000 queries valid for one year and the auto-completion feature for international addresses.
The plug-in is based on Melissa Data’s Global Address Verification capabilities and was developed by NetzTurm GmbH, a service provider for the implementation of online stores, search engine optimization and web design.
Online merchants can instantly validate and cleanse international addresses, correcting and standardizing them into the official postal format of each geographic locale, and adding missing components such as postal codes or region.
Data fields are populated automatically using an efficient type-ahead feature that auto-completes entries after the first few digits or letters have been entered. Data entry is not only correct, but also up to 50 percent faster with reduced keystrokes, improving the customer’s online experience and increasing website conversions.
“With data quality integrated into Shopware, online shoppers have only one step between shopping cart and checkout, which can drastically reduce the drop-off rate during the checkout process. Bad data is eliminated at the source, improving the customer’s overall shopping experience with faster, easier order entry and fewer delivery errors,” said Gary Van Roekel, COO, Melissa Data.
In addition to ensuring lower shipping costs, timely deliveries and lower return rates, better customer data also improves the success rate of merchants’ direct marketing activities.
Both Melissa Data and NetzTurm also plan to develop further joint plug-in technologies for other e-commerce platforms in the future.