Infotech Lead Asia: Lenovo, a $29 billion personal technology company, is adopting SAP 360 Customer solution on SAP to support faster growth.
“Knowing exactly what is happening in our business at any moment and being able to respond quickly to changing market conditions is critical for the success of Lenovo,” said Xiaoyu Liu, vice president, Global Application Development, Lenovo.
“SAP HANA has proven to be a high-performing platform to help us achieve this goal. That’s why we are exploring supercharging customer relationship management with SAP HANA. We have already seen 30 times faster performance in key processes during the customer validation phase. The first results are very promising, allowing our business to not only get 360-degree real-time business insight, but also significantly accelerating all our customer-facing operations,” Liu added.
The solution will harness the power of in-memory computing, cloud, enterprise mobility and collaboration to allow organizations to engage with their customers beyond traditional customer relationship management (CRM).
“This is a game-changing solution that will help companies market better, sell better, service better and truly create remarkable experiences for their customers,” said Suprakash Chaudhuri, acting managing director, SAP India. “With SAP 360 Customer powered by SAP HANA, companies gain true 360-degree customer insight that is real-time, actionable and available anywhere.”
SAP 360 Customer, powered by the SAP HANA platform, will provide capabilities to turn insight into action and engage with customers.
“Customer expectations continue to rise. It’s simply not enough to only react to customer issues,” said Don Peppers, co-founder, Peppers & Rogers Group. “By understanding customers’ needs, preferences and social profile, companies seek to proactively engage with them to create personalized and differentiated experiences that lead to trust”.
Moreover, it will enable organizations to create a better customer experience while driving operational excellence by empowering the mobile workforce, fostering collaboration, executing transactions faster and providing better response times.
“We have realized the long-held vision of our founder Hasso Plattner to deliver a real-time enterprise with transaction, text and analytics processing on one platform,” said Vishal Sikka, member of the SAP Executive Board, Technology and Innovation.
A key component of the SAP 360 Customer solution will be SAP CRM application powered by SAP HANA. Other products to be included are cloud-based solutions such as the SAP Customer OnDemand solution, the SAP Jam social software platform and several mobile solutions.
SAP CRM powered by SAP HANA is also planned for availability as a rapid-deployment solution for new customers and CRM installations, as well as to support existing customer pilots.
Recently, SAP said Asian Paints implemented mobile solutions from SAP. Leveraging the SAP mobile platform and the SAP Afaria mobile device management solution, Asian Paints gained real-time visibility into business processes and increased efficiency of its sales force.