Enterprise IT vendor IBM has acquired Optevia, a Software as a service (SaaS) vendor, to bolster its public sector business.
In addition to SaaS offerings, Optevia is also a systems integrator specializing in Microsoft Dynamics CRM solutions for public sector organizations.
The privately held Optevia will join IBM Global Business Services and help meet the increasing client demand for CRM SaaS solutions within the public sector.
The size of Customer Relationship Management (CRM) market is in excess of $23 billion, while the cloud-based CRM solutions are expected to surpass 50 percent of that total.
The acquisition of Optevia will help IBM establish itself as a premier SaaS and digital consultant and accelerate leadership in CRM solutions.
Optevia’s client base includes ministries, councils, regulators, licensing and grant management organizations, transport authorities and social housing organizations.