Infotech Lead America: HP has showcased mobile and traditional point of sale (POS) systems, self-service checkout, interactive signage, printing, big data and analytics, and infrastructure solutions at the recent National Retail Federation (NRF) show in New York.
HP’s products are significant as one of the biggest struggles retailers face is providing shoppers with a consistent experience across web, mobile and in-store channels.
Ray Carlin, vice president and general manager, Retail Solutions, HP, said: “HP has a broad portfolio of end-to-end solutions from traditional and mobile POS systems to interactive and self-service solutions that enable retailers to provide a seamless experience with maximum engagement across key customer touch points.”
HP showcased the following solutions:
HP RP7 Retail System is a stylish design ideal for retail or hospitality environments.
The RP3 Retail System offers retailers a compact design that maximizes space without compromising on key connectivity features.
The new HP ElitePad and accessories for the enterprise—a tablet that gives retailers the flexibility to service the customer anywhere in the store and enables sales associates to find information or items that may not be on the store floor, greatly enhancing the customer experience.
HP Interactive Signage showcases the flexibility of interactive in-store solutions and customer-engaging applications, including HP’s micro-bezel displays for video walls. These solutions are designed to easily integrate into a retailer’s existing infrastructure and in-store architecture. HP can deliver quick and easy access to information, entertainment and other applications.
HP Media Players are optimized for smooth and reliable playback of digital signage media and demanding digital-signage duty cycles.
HP Retail Touch Monitors (available in 15- and 17-inch diagonal displays) offer maximum usability and durability, with flush-glass design and features.
Self-checkout Solutions—including the HP CX1, which is a cost-effective, flexible, self-checkout solution in a small configuration—help retailers manage lines and handle peak-hour traffic by offering customers the option of scanning their own items.
HP also offers Self-service Solutions in the form of customized and scalable hardware kiosks for in-store promotions, instant coupons and sharing product information.
HP Autonomy Analytics Solutions can help retailers realize comprehensive return on investment (ROI) from marketing programs.