CRM provider Helpshift has closed a Series A financing round of $10 million led by Intel Capital with participation from Visionnaire Ventures and existing investors True Ventures and Nexus Venture Partners.
The funding will help bring the benefits of Helpshift CRM to its community of app developers to improve customer experience, drive higher ratings and retain more users. It follows the company’s seed funding of $3.2 million in October 2012, bringing the total to $13.2 million in funding to date.
“This round of funding will enable us to attack each of these major mobile verticals and bring the benefits of Helpshift to thousands of app publishers,” said Abinash Tripathy, CEO, Helpshift.
For the last one year, Helpshift has been installed on more than 150 million devices and reduced incoming support tickets by more than 90 percent for leading companies including Supercell, Glu Mobile, Flipboard and other top app publishers.
Helpshift provides a native mobile SDK that can be integrated into any mobile app to enable two-way communications, helping companies talk to their customers directly inside their apps. “Higher engagement with users’ in-app improves the overall customer experience, and drives higher app store ratings and has been proven to reduce churn by 40 percent,” said Tripathy.
Meanwhile the company announced that Susan Choe, managing partner, Vissionnaire Ventures, will soon join Helpshift board.