German retailer uses JDA Category Management for store management

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JDA Software Group announced that German retailer REWE DORTMUND has selected JDA Category Management to create store-specific planograms for its nearly 300 independent retail stores.

Historically, REWE DORTMUND relied on manual, spreadsheet-based planning processes for assortment and store layout planning.

To improve the customer experience, REWE DORTMUND will use JDA Category Management.  REWE DORTMUND is part of the REWE Group of independent retailers and suppliers. It will implement JDA Category Management with partner Strategix, who will assist in the implementation through rollout and support.

Strategix is a German consulting firm with expertise in category management and retail execution. Strategix was founded in 2001 and has offices in Germany, Poland, Turkey, Russia and Romania.

“In today’s omni-channel world, retailers need to be laser focused on maximizing sales and profits, while efficiently moving product from the floor to the shelf, to accurately meet customers’ needs. To succeed in a competitive, ‘me’-driven consumer market, it is important to accurately pinpoint buyer behavior and profitably satisfy demand,” said Franck Lheureux, regional vice president, sales, EMEA, JDA.

“We are working with customers such as REWE DORTMUND to help meet their needs across each of its 300 stores, to profitably deliver value, optimize space and help them create targeted planograms aiming ultimately to enhance shoppers experience in-store.”

Arya MM

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