Infotech Lead America: The Social CRM Software market in North America shows immense potential and is expected to grow rapidly in the next few years because of the presence of certain emerging trends, such as cloud-based applications.
One of the key factors contributing to this market growth is the need to effectively manage customer experiences. The Social CRM Software market in North America has also been witnessing the emergence of cloud-based applications. However, the complexity involved in effective adoption of the software could pose a challenge to the growth of this market.
Key vendors dominating this market space include Jive Software, Salesforce.com, and Lithium Technologies.
Other vendors mentioned in the report include Attensity, Telligent Systems, Microsoft, Netsuite, and SAP.
TechNavio’s Enterprise Computing team said many organizations understand the growing importance of customer-centricity and customer relationship management (CRM), which will fuel continued customer management investments regardless of economic conditions.
Companies in North America are putting more emphasis on marketing their products rather than just selling them. It has become important for companies to manage the customer experience effectively and to ensure that they reach the maximum level of customer satisfaction, because it is critical to sustain the competition in the current challenging business environment.