CRM company Salesforce said BFGoodrich Tires and Milk Makeup are using Salesforce to deliver better customer experiences and accelerate business growth.
Earlier, BFGoodrich, , a Michelin-owned company, relied on numerous agency partners to support marketing engagement with its customers.
BFGoodrich is using Salesforce Success Cloud advisory services to consolidate its many data sources and systems on Salesforce Marketing Cloud.
Salesforce enables BFGoodrich to reach partners, resellers and consumers with personalized, connected customer experiences across email, mobile, social media and digital advertising.
“Salesforce allows us to use our first-party data to improve our ad targeting and personalization, resulting in better marketing ROI and a better overall experience for our customers,” Scott Robbins, digital communications and social media manager at BFGoodrich, said.
Meanwhile, Michelin has selected Demand Driven Technologies (DD Tech), a provider of Demand Driven MRP compliant supply chain solutions, to deploy their Replenishment+ supply chain technology to up to 70 manufacturing plants.
Milk Makeup is using Salesforce Commerce Cloud to redefine digital shopping experiences and accelerate growth.
Milk Makeup has 60 percent of web traffic coming from mobile. Commerce Cloud enables Milk Makeup to deliver shoppable videos, product imagery and personalized promotional offers optimized for mobile.
“Switching to Commerce Cloud was a strategic business move and one that continues to give back to our customers and their overall shopping experience,” said Morgan Fleming, e-commerce director at Milk Makeup.