launched for better online shopping experience

Infotech Lead Asia: Amazon says its Indian market place will offer better online shopping experience.

In addition, Amazon’s Indian market place will provide Indian retailers a scalable platform to sell their products online with no listing fees and a pay-as-you-go fulfillment services.

Amazon says sellers save money by replacing their upfront capital expense with low variable cost and pay only for the storage space they use and the orders Amazon fulfills. Sellers have the flexibility to choose the number of products they want to have fulfilled by Amazon and scale according to their business requirements.

“We’re excited to get started in India and we will relentlessly focus on raising the bar for customer experience in India,” said Greg Greeley, vice president of International Expansion at is also accessible on mobile devices allowing customers to shop anywhere.

At present, books, movies & TV shows video products are available. will launch additional categories including mobile phones and cameras in the coming weeks. book store features over 7 million print books across 200 plus categories including fiction, management, children’s books and academic publications. customers can search and preview the text inside more than 1.3 million books through its Search inside feature.

In February 2012, Amazon launched, enabling Indian retailers to advertise their products for free to drive targeted traffic to their stores.

It also introduced ‘Selling on Amazon and Fulfillment by Amazon. Both programs have successfully been used by more than two million sellers globally to sell to over 200 million customers worldwide and boost their sales.

“Our vision is to become a trusted and meaningful sales channel for retailers of all sizes across India, enabling them to succeed and efficiently grow their business online,” said Amit Agarwal, vice president and country manager, Amazon India.

Meanwhile, is likely to post operating loss of $340 million in second quarter of 2013 on net sales of around $14.5-$16 billion. said net sales are expected to be between $14.5 billion and $16.2 billion, or to grow between 13 percent and 26 percent compared with second quarter 2012. Operating income (loss) is expected to be between $(340) million and $10 million, compared to $107 million in the comparable prior year period.

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