Adobe Systems buys online social media platform Behance

Infotech Lead Asia: Adobe Systems has acquired Behance, an online social media platform that enables creatives to showcase and share their work.

Behance has more than 1 million members.


The acquisition of Behance accelerates Adobe’s strategy to bring community features to Creative Cloud and making it as the hub for creatives.


Leveraging Adobe Creative Cloud, members can access Adobe’s creative tools and services and create, publish and share their work across devices, the desktop and the Web.


“Last week, we launched new training features, file synchronization and sharing capabilities, digital publishing services and significant updates to a number of our tools, including Photoshop,” said David Wadhwani, senior vice president and general manager, Adobe.


Behance will play a key role in Adobe’s efforts to serve the creative world in the years to come and will accelerate its efforts to enable a more open and collaborative creative community.


In the last 30 days, portfolios on Behance-powered sites have received over 90 million views and today there are over 3 million projects hosted on the Behance platform.


Scott Belsky, co-founder and chief executive officer, Behance, said: “As creatives rely more on the social Web for collaboration and opportunity, creative people and teams will benefit from Behance’s community features integrated into the creative process. We’re thrilled to join Adobe and empower creative careers on a global scale.”


Adobe plans to integrate Behance’s community and portfolio capabilities with Adobe Creative Cloud, allowing members to seamlessly create content, seek feedback, showcase their work and distribute it across devices.


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