Infotech Lead Middle East: As part of its new pricing strategy for Egyptian businesses, Adobe Systems MENA has offered up to 60 percent discount on key Adobe products.
The company says its new pricing strategy, which will target Egypt’s business community and design industry professionals, will center on Adobe’s Creative Suite 6 (CS6) and Adobe Acrobat application software.
Adobe is offering Egyptian businesses discounts of up to 60 per cent on these products.
This move from Adobe to offer discounts on its products in Egypt will have significant positive effects on the local business community.
“On one hand this strategy will support the country’s growing design industry and creative talent, on the other, it will perfectly complement the government’s ongoing efforts to protect intellectual property rights and curb software piracy,” said Mohamed Hegazy, director for Intellectual Property Rights (IPR) office, Information Technology Industry Development.
Egypt is one of Adobe’s prime markets in the region given the tremendous potential and opportunities it offers. This pricing strategy has been tailored specifically for Egypt after thoroughly evaluating local market requirements.
“We believe that the new pricing structure for our most popular products will go a long way in encouraging end-users in Egypt to purchase genuine software and thereby supporting our underlining goal of aiding government efforts to tackle software piracy and protect IPR,” said Abdallah Saqqa, general manager, Adobe Systems MENA.
It is vital that a company such as Adobe, which is committed to the Egyptian market, continues to introduce high-impact measures that emphasize the definite value of using genuine software products, both for the end-users and the economy as a whole.
“We are keen on complementing the efforts of the Egyptian Government to protect intellectual property rights and ensure that software piracy does not impede economic growth,” said Naser Samaenah, Regional License Compliance Manager ME & North Africa, Adobe Systems MENA.
Reducing software piracy requires the concerted efforts of the government, industry and end-users, which is why high-impact strategies like that announced by Adobe in Egypt today play a significant role. End-users in Egypt can make the most of this pricing model to experience the distinct benefits of using licensed software, including optimal performance and an enhanced level of productivity and efficiency.
“This move from Adobe complements the regular awareness campaigns that the BSA has been undertaking in Egypt, in coordination with the government, to highlight the adverse consequences of using unlicensed software, both for the local economy and the end-users,” said Jawad Al Redha, Business Software Alliance (BSA) Chair, Gulf Region.
Recently, Adobe Systems said the new Cloud solution handles complex document challenges. The industry standard for PDF software will feature complete PDF editing and export to Microsoft PowerPoint; touch-friendly capabilities on tablets; and newly integrated cloud services, including sophisticated Web contracting with Adobe EchoSign and forms creation, data collection and analysis with Adobe FormsCentral.