How Adobe give new dimensions to creativity in digital era?

Adobe announced a new framework and set of intelligent services at Adobe MAX 2016 creativity conference, aiming to tap opportunities in digital era.

Named as Adobe Sensei, these services are said to tackle challenges-including image matching across millions of images, understanding the meaning and sentiment of documents and finely targeting important audience segments.

For these tasks, Sensei uses machine learning, artificial intelligence (AI) and deep learning capabilities.

Spanning the entire Adobe Cloud Platform, this announcement builds upon the machine learning capabilities unveiled in Adobe Marketing Cloud at Adobe Summit in March.

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Adobe Sensei includes a unified AI/machine learning framework and a set of intelligent services that power Creative Cloud, Adobe Document Cloud and Adobe Marketing Cloud. Dozens of these intelligent services have been deployed in Adobe products to date.

Over the past few months, Adobe has been focusing on cloud based subscriptions to increase revenue. Its Creative Cloud software as a service offering provides users access to a range of its software, for a monthly or annual subscription.

Moreover, the company is significantly increasing its investment in Adobe Sensei and intends to make it available to its ecosystem of partners, ISVs and developers who will extend Adobe’s cloud products and build custom solutions on top of them.

“Adobe Sensei is uniquely focused on solving today’s complex experience challenges in the design, document and marketing fields, where only Adobe has decades of expertise and market leadership,” said Shantanu Narayen, president and CEO, Adobe.

“Leveraging our machine learning and AI capabilities, as well as trillions of content and data assets, Adobe Sensei will be one of our biggest strategic investments. We’re excited to open it up to our broader ecosystem of partners, ISVs and developers to enable even more innovation.”

The enterprise software maker also conveyed that it will unveil and demonstrate a number of new Creative Cloud innovations by Adobe Sensei at Adobe MAX 2016.

At the event, Adobe also released global survey findings entitled “State of Create: 2016,” which surveyed more than 5,000 adults across five countries.

According to the report, creativity has permeated every aspect of society and has become vital to financial and economic success.

The survey had interesting revelations. A large majority of U.S. respondents agrees that being creative is valuable to the economy and society.

Creativity’s benefits are not just for individuals – businesses benefit from prioritizing creativity and good design.

The report says most U.S. respondents believe businesses that invest in creativity are more likely to foster innovation, be competitive, provide better customer experience, have satisfied customers and be financially successful.

Adobe will showcase next-generation Creative Cloud innovation, including a new breed of applications in experience design, photography and 3D compositing, as well as exciting developments brewing in the company’s research labs.

Adobe MAX will feature keynotes from inspirational creative leaders, including filmmaker Quentin Tarantino, fashion designer Zac Posen and photographer Lynsey Addario.

San Jose, California-based Adobe’s third-quarter revenue rose 20 percent to $1.45 billion from $1.22 billion last year.

Profit rose to $270.8 million or $0.54 per share from $174.5 million or $0.34 per share last year.

The company’s digital Media segment revenue was a record $990 million, with Creative revenue growing 39 percent year-on-year to a record $803 million. Adobe Marketing Cloud achieved record revenue of $404 million for the quarter.