Adobe enhances Adobe Creative Cloud and Adobe Anywhere for video

Adobe will add new capabilities to Adobe Creative Cloud video desktop apps and Adobe Anywhere for video, the company said in an announcement today.

Adobe is previewing these major updates at IBC 2014. It will also demonstrate the new solutions at the RAI Convention Sept. 12-16

The new capabilities will enable video professionals to create, collaborate and deliver high quality productions across multiple screens, the company said.

With new updates in Adobe Creative Cloud, support for cutting-edge hardware and standards is accelerated via Adobe Creative Cloud. Key updates extend native file support, with the addition of AJA RAW.

adobe-creative-cloudThe update also comes with performance enhancements including accelerated Masking & Tracking; and new GPU-optimized playback that delivers better performance when viewing extremely high resolution 4K and UltraHD footage from Phantom Cine, Canon RAW and RED R3D files.

A refreshed user-interface across all the video applications supports HiDPI displays for both Mac Retina Displays and Windows 8.1, providing a cleaner appearance enabling video professionals to stay focused on their projects.

Powerful new media and project management features such as Consolidate & Transcode; Search Bins; and Multiproject workflows offer more ease and flexibility, at the project level.

Streamlined workflows and ongoing refinements make everyday tasks easier and faster inside Adobe CC video apps, including Timeline Views in Adobe Premiere Pro CC; Curve adjustments and Look Hover previews in Adobe SpeedGrade CC; and Rough Cut Dissolves and keyboard shortcuts for tagging in Adobe Prelude CC.

Adobe Anywhere delivers collaborative workflow platform that empowers users of Adobe professional video solutions, such as Adobe Premiere Pro CC and Adobe After Effects CC, to work together using centralized media and assets across standard networks.

Key updates include powerful new media and project management tools in Adobe Premiere Pro CC; a refreshed user-interface across all Adobe video desktop apps; and more streamlined production workflows empowering video professionals to edit more efficiently.

The new updates in Adobe Anywhere enable large virtual teams of talent to collaborate and efficiently shoot, log, edit, share and finish video productions together, Adobe said.

Enhanced support for Adobe After Effects CC enables visual and motion graphic artists to collaborate more effectively so they can spend more time working creatively and less time searching for missing footage and collecting files. Adobe also added Adobe Anywhere app for iPad, so users can scrub and review video footage faster.

Adobe also announced new capabilities to Adobe Primetime, an advanced TV delivery and monetization platform for programmers and pay-TV service providers.

Commenting on the new enhancements, Bill Roberts, senior director of professional video product management, Adobe, said, “As the video and broadcast industries continue to rapidly evolve, so too does Adobe’s video technology. With Creative Cloud, we have accelerated the rate at which we deliver the features our customers need to create compelling new experiences and transform the video industry with high-quality productions.”