Infotech Lead America: Adobe Creative Cloud, launched in April 2012, has exceeded 500,000 paid individual members, and free and trial memberships have exceeded 2 million.
Launched as a subscription-based offering, Adobe Creative Cloud is a hub for making, sharing and delivering creative work and it is centered around Adobe Creative Suite 6 software offering Web, video and digital imaging tools.
Customers who start off using it through free subscriptions were found likely to move to a paid Creative Cloud membership.
Creative professionals use the creative tools and services of Adobe’s Creative Cloud, sync and store their work and collaborate with fellow creatives. Adobe Creative Cloud users have unlimited access to download and install all Adobe Creative Suite desktop applications and other applications such as Adobe Photoshop Lightroom, Adobe Muse, Adobe Edge Tools & Services; game developer tools and integration with the Adobe Touch Apps.
Creative Cloud membership gives users access to publishing services to deliver apps and websites, cloud storage and the ability to sync to any device, and new products and exclusive updates as soon as they’re released.
Creative Cloud has been updated with several product, feature and service enhancements since its launch. This, alongwith its attractive pricing, drives subscription.
Earlier this month Adobe creative cloud was launched in India at a promotional pricing that works out to be approximately Rs 2,885 per month. The introductory price of Rs 34,620 per user for a one-year plan can be availed till April 30, 2013.
Adobe recently acquired Behance, the online social media platform for creative as a part of its strategy to bring community features to Creative Cloud.
Powered mainly by Adobe Marketing Cloud solutions in its Digital Marketing business, Adobe achieved revenue of $1.008 billion, exceeding its targeted range of $950 million to $1 billion. Cash flow from operations was $322 million.
Deferred revenue grew by $80.5 million to a record $700.0 million. Adobe Marketing Cloud registered 20 percent year-over-year growth with a quarterly revenue of $215.4 million.
Adobe’s Q1 saw 479 thousand paid Creative Cloud members, an increase of 153 thousand as compared to the number of members as of the end of Q4 fiscal year 2012.