Adobe is set to acquire Fotolia, a marketplace for 34 million royalty-free photos and HD video, for $800 million in cash.
The acquisition of the privately-held Fotolia will enable Adobe Creative Cloud to offer its creative members the ability to access and purchase over 34 million images and videos, accelerating the design process.
Adobe also plans to continue to operate Fotolia as a standalone stock service, accessible to anyone. Following the completion of the acquisition, Adobe expects to integrate the delivery and purchase of stock assets into Creative Cloud.
David Wadhwani, senior vice president, Digital Media, Adobe, said: “Creative Cloud is becoming the go-to marketplace for the creative community to access images, videos, fonts and creative talent, through critical creative services like Fotolia and our new Creative Talent Search capabilities.”
Adobe Creative Cloud has over 3.4 million members. It features desktop tools, mobile apps, training content, creative assets and services.
Founded in 2004, Fotolia has offices in New York, Paris and Berlin. It is owned by Kohlberg Kravis Roberts & Co. L.P., TA Associates and management. Fotolia currently operates in 23 countries and has websites in 14 languages.