Adidas taps Demandware ecommerce platform to power global expansion

Infotech Lead America: Adidas is using on-demand ecommerce provider Demandware’s Demandware Commerce platform to power global expansion.

In over one year, Adidas launched more than dozen ecommerce sites on Demandware in Europe, Russia, Canada and South America.

“As the adidas Group continues to drive digital ecommerce on a global scale, Demandware will be there to help ensure that its strategic business objectives are met. We’re honored to have them as a client and are committed to their success,” said Tom Ebling, CEO of Demandware.

The sports group will leverage Demandware’s commerce capabilities for additional sites and channels as it continues to execute upon its international expansion strategy.

Adidas required an ecommerce platform that would allow it to get to market efficiently, while retaining control over the brands and customer experience. The company selected Demandware’s cloud-based model because it provides a flexible, scalable platform that enables launching many sites quickly from a common architecture with minimal technical intervention.

“We needed an ecommerce platform and partner that could help us move swiftly to reach new markets, without compromising quality. In close cooperation with Demandware, we were able to execute a rollout of this size within just one year. Demandware has delivered consistently and we look forward to a long and successful partnership with them,” said Harm Ohlmeyer, Chief eCommerce Officer for the adidas Group.

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