Kim Kardashian may lose $1 mn a month due to social media

kim-kardashian-and-social-media
In the wake of Kim Kardashian‘s Paris robbery, the reality TV star has suspended all commitments indefinitely and stopped posting on social media – decisions that could cost her more than $1 million a month.

Since she was gagged, bound and robbed at gunpoint of nearly $11 million worth of jewellery in her hotel room in Paris earlier this month, she has intentionally retreated from the public eye both online and at in-person events.

Celebrity financial adviser Samuel Rad told people.com that Kim’s “overall brand is generating at least $1 million a month through just general posts, not including anything that’s specifically being contracted with companies”, which is separate from special event appearances where he estimates she rakes in between $200,000 to $300,000.

Rad also estimates that her personal, non-ad-related posts “are worth at least $20,000 a piece to her overall brand”.

Despite her potentially “losing about a $1 million a month” through her withdrawal from social media alone, Rad said that her return to posting could benefit her in the long term.

“People are hoping to hear from her,” Rad stated, and added “if Kim positions herself correctly, she can have a real blockbuster media score”.

The star also appears to be shelling out exponentially more in personal security than she was prior to the intrusion.

Study on social media

Meanwhile, frequent use of online social media does not lead to long-term problems with your ability to concentrate, says a new study.

These modern communication tools do not, it seems, interfere with our primal instincts, such as long-term attitudes, time appreciation, and concentration, in the way that many critics have suggested in recent years, said the study published in the International Journal Social Media and Interactive Learning Environments.

“With the abundance of technological devices, an increasing number of users of all ages rely on technology and specifically social media,” said one of the researchers Deborah Carstens of the Florida Institute of Technology.

There are, however, worries about the impact such tools have on our psyche and our ability to concentrate, for instance.

The new research from Carstens’ team and their colleagues at Barry University also in Florida, showed that despite the often skittish and transient nature of online social interactions there is no difference to be seen in the attention span or “offline” sociability of occasional users and frequent users of online social media.

Pix source: People

IANS