Cloud-based analytics vendor IBM today joined hands with social media network Twitter to assist businesses to understand their customers, markets and trends.
Dick Costolo, Twitter CEO, said: “This partnership with IBM will change the way business decisions are made – from identifying emerging market opportunities to better engaging clients, partners and employees.”
As part of the deal, IBM will expand its cloud-based analytics offering.
First, IBM plans to offer Twitter data as part of cloud-based services, including IBM Watson Analytics, a new cognitive service that brings intuitive visualization and predictive capabilities to business users.
Second, the enterprise IT vendor will also offer a cloud-based data refinery service that enables application developers to embed data services in applications.
Third, the strategic association between IBM and Twitter will enable entrepreneurs and software developers to integrate Twitter data into new cloud services they are building with IBM’s Watson Developer Cloud or IBM Bluemix platform-as-a-service.
Fourth, IBM and Twitter will deliver enterprise applications to improve business decisions across industries and professions. The first joint solution will integrate Twitter data with IBM ExperienceOne customer engagement solutions, allowing sales, marketing, and customer service teams to map sentiment and behavior to better engage and support their customers.
Fifth, IBM Global Business Services professionals will have access to Twitter data to enrich consulting services for clients across business.
Sixth, IBM and Twitter will develop solutions for specific industries such as banking, consumer products, retail, and travel and transportation.
Ginni Rometty, IBM Chairman, President and CEO, said: “This partnership, drawing on IBM’s leading cloud-based analytics platform, will help clients enrich business decisions with an entirely new class of data. This is the latest example of how IBM is reimagining work.”
IBM chairman earlier stunned the IT industry by associating with Microsoft to strengthen their presence in the enterprise mobility business.