Trend Micro, McAfee, Symantec market share dip in small biz content security segment in 2012: Canalys

Infotech Lead India: Market share of Trend Micro, McAfee and Symantec declined in the small biz content security segment in 2012, according to Canalys.

Trend Micro’s market share in the global small business content security segment has decreased to 18.2 percent in 2012 from 18.9 percent in 2011.

However, Trend Micro Worry-Free Business Security solutions have enabled Trend Micro to retain its leadership position in the global small business content security market for the second year in a row.

The top three experienced slight declines as emerging vendors, such as Kaspersky Lab, increased their share of the market. These smaller vendors tend to be more agile and can react quickly to pricing changes and discounts in this crowded market.

McAfee’s market share decreased to 16.2 percent in 2012 from 17.2 percent in 2011.

Market share of Symantec declined to 15.6 percent last year from 16.5 percent in 2011.

The growth of Kaspersky Lab in global small business content security market was 0.3 percent to 4.7 percent in 2012 from 4.4 percent in 2011.

According to Canalys estimates, enterprise content security investment increased 3.5 percent worldwide between 2011 and 2012. Within this market segment, small business investment represented 28.4 percent of the total market ($2.3 billion) in 2012. This equates to an increase of 5.4 percent over 2011, with the fastest growing segment being companies with between 50 and 100 employees.

Magi Diego, SMB marketing director at Trend Micro, said: “More small businesses and partners trust Trend Micro worldwide for their security than any other content security provider as the Canalys survey indicates, and for this, we have our partners to thank.”

According to Canalys study, small business (defined as less than 100 employees) investment represented 28.4 percent of the total enterprise content security market ($2.3 billion) in 2012.

According to the study, this represents an increase of 5.4 percent over 2011.  Canalys forecasts this market will grow at a compound annual growth rate of 7.4 percent from 2012 to 2016. The market is expected to reach $2.5 billion in value by the end of 2013, a rise of 10.4 percent on 2012.


Many small businesses face increased IT complexity and security challenges as the bring-your-own-device (BYOD) trend gains momentum.  The use of social media and cloud service adoption also continues to grow.

In a recent poll conducted by Trend Micro over LinkedIn, 62 percent of the small business respondents reported they are concerned about company data on mobile devices, yet Trend Micro found only 20 percent of Android-based devices had security apps installed.

Canalys Analyst Nushin Vaiani, said: “There was greater demand for security solutions in the market during the past year.  However, at the same time, many businesses were under budgetary constraints, thanks to the tough economic conditions. Vendors, like Trend Micro, reacted by providing tailored solutions with greater functionality with hosted options at more competitive price points.”

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